As I'm sure you've heard by now, earlier last week, Nike unveiled their new ad campaign partnership with Colin Kaepernick. If you remember, Kaepernick is the NFL player who started the #TakeAKnee movement and pissed off MAGA fans across the globe. So, naturally, when Nike released this partnership, MAGA fans had a full on white tear meltdown.
Burning their Nike products...
and even threatening to go to Converse instead...
...which is owned by Nike, but I'm not gonna be the one to break that news to them.
Basically, racist America has lost their shit. Amidst all this, of course, Nike is getting all this praise for "taking a stand" and "being on the right side of history", blah blah blah but I'm not so easily convinced.
Nike isn't doing this because they actually care or support #TakeAKnee, they did this because they're a corporation that hops on whatever political wave is happening, to make money off it. It's no different than every business all the sudden having rainbow flags in the month of June and then the other 11 months, telling gay people they're not welcome here. Do you really believe that Nike, a corporation that uses child and slave labor, cares about the treatment of black people in America? I don't. If they did, then let us see them pull out of all the NFL deals, of they won't? Ok. How can you say you stand by someone fighting against the NFL while simultaneously making money off the NFL and all this controversy?
I've also seen people say they took a risk by doing this. How? They're the official apparel sponsor of the NFL, they were going to have the support of the NFL and black America, regardless. They are the largest sports brand in the world, and all they did was essentially say "racism is bad", which is stating the obvious. Nothing at this point could actually hurt Nike except themselves. H&M the largest clothing brand in the world and they were racist and still, nothing happened to them. That controversy was like an annoying fly in the room that someone eventually kills and the day continues. Nike is the same. They are so far past the "boycotts will hurt us" stage.
Over the labor day weekend when racists were on their rampage, Nike's market cap lost 3.75 Billion dollars, and you know what happened? Not even 2 days later, it was right back where it was it because Nike is a 36.4 billion dollar company that grows 5-6% every year. So where is this great risk? They took an already famous person ran some cute ads and put a caption over his face. All they did was get support from the people who already supported Kaepernick and Nike, and hate from the people who already hated him. No grand movement was made here.
Furthermore, what is Nike actually doing for the black community? What are they doing for the non-celebrities who are doing all the groundwork and are the ones being murdered every day? I don't Nike showing up at any Black Lives Matter protests or meetings. Have you? Only thing Nike is doing to providing y'all overpriced sneakers to wear when you're running from cops trying to kill you. They made a single donation to Kaepernick's foundation that no doubt is just a tax write off and ain't doing anything else. All this money y'all want to throw at them, is not coming back into the community.
I was never buying Nike products anyway because if we're being honest, they're not even good, but I'm sure not about to start now just because black people are the new movement they decided to exploit.
Support Me Maybe?
Hey folks, I want my work to be accessible to all those who need it, thus why I do not create paywalls for my blog. That being said, creating content costs a lot of time and money. If you can make a contribution to help support my work, know it is very much appreciated, and I'm sending you a virtual high-five.